If you’ve seen those posters, hoardings, or digital screens in your neighborhood, you’re already familiar with the concept of copywriting.
But copywriting is not just about big hoardings in your city. It has evolved into a much diverse career option. With the advent of digital marketing, no content can live without great copywriting techniques.
With multiple types of copywriting jobs available, it’s essential to know which one you should go after. So, I’m going to give you the seven most important copywriting jobs and what services they include:
Types Of Jobs You Can Get As A Freelance Copywriter
While copywriting can’t be seen with a narrow field of vision, there are specific segments and avenues for you to choose from. Here are the best copywriting jobs you can get as a freelancer.
1. Marketing Copywriting
Marketing copywriting is almost everything that we see and hear in our surroundings. This type of copywriting involves the writing and creation of promotional content.
Marketing copywriting includes:
- Online ads
- TV commercials
- Radio ads
- Video ads
- Out of home advertising
- Direct mails
- Integrated adverts
Marketing copywriting, usually sales-driven, aims to persuade customers to take action (specifically to promote any type of products, brands, or services)
2. Web Copywriting
If you have scoured job sites or any landing pages of an e-commerce website, you have encountered web copywriting at its best. Web copies have their purpose defined. They are specially designed to prolong your stay on the website.
Web copywriting is all about generating website copies to persuade visitors into potential customers.
All those sales-driven landing pages or app commercials on business websites constitute web copywriting
A key aspect of web copywriting involves using relevant SEO keywords and catchphrases in the content to enhance search engine rankings.
In addition, web copywriting requires you to pay attention to the headline length, word choice, and formatting. Taking these steps will make your results better!
3. Social Media Copywriting
You must have seen sponsored content on social media. This content generally includes visuals such as images, short videos, or animations. All this content falls under social media copywriting.
Now, it’s important to note that different social media platforms require different techniques like optimizing character counts and using high-quality visuals.
Both B2B and B2C marketers utilize social media copywriting to promote their businesses and services.
4. Direct Response Copywriting
You must have seen those pop-ups that flash as you open or exit a web page. That is direct response copywriting. Not only pop-ups, direct response copywriting includes other types of content like:
- Landing pages
- Open-ended mails
- Demo offers
- Free trial promotions
- Product descriptions
- Ebook or guide promotions
The main aim of direct response copywriting is to persuade the customers to take action like visiting the website, buy a product, sign up for newsletters, download ebooks guides, or signing up for free trials
5. Public Relations Copywriting
Businesses and companies need public relations copywriting to inform the public and the media outlets about new announcements, product launches, events, rebranding, or new partnerships.
One of the major tools used in public relations copywriting is press releases.
The purpose of press releases is to establish a link between the media and the public through a well-documented message.
6. Technical Copywriting
In a tech-driven world, new products and technologies are taking birth almost every day. So, the companies need some promotional tools to educate the customers to try out their services. This is where technical copywriting comes in handy.
Corporates and technical companies use technical guides or booklets to explain the nooks and crannies of their product, how it is better than the competing products, and the details of the new technologies used in the developmental stages.
7. Email Copywriting
Emails are the best way to communicate with your target customers. If you want to get close to creating personalized content for your audience, email copywriting is the way to go.
Email copywriting includes:
Email copywriting is intended to send personalized messages to a subscriber’s list. If you recently subscribed to your favorite influencer’s newsletter, it was the perfect testimonial of email copywriting.
Email copywriting involves telling a story to hook the readers, which turns them into loyal customers.
8. SEO Copywriting
Some pieces of copy and content are created for the singular purpose of ranking above your competition on search engines to get organic traffic to your website or piece of content. This type of copywriting can be termed SEO copywriting, where the primary purpose of the copy or content is to be used for search engine optimization.
SEO Copywriting includes :
- How-to guides
- Product/Service comparison
There are various other kinds of SEO content you can produce. Learn more about them by reading other blogs on our site.
The Eternal Debate – Long Copy Or Short Copy, Which One Is Better
Generally speaking, short copy is always preferred over long copy in consumer-facing fields. The average attention span of a viewer on the internet has dropped down to 8 seconds, lower than a goldfish.
However, a long copy is a secret to success as a longer copy persuades the reader through and through. So to sum it up, the type of copy you should use would ultimately depend on your goals.
So, these are the primary types of copywriting currently making raves in the digital world. Getting a job as a copywriter is not challenging, but making it into the best copywriting job needs more than just good writing skills.
In order to establish yourself as a professional, you need quite a bit of experience. Taking part in three-word stories or writing sprints is a good first step.
The key is to get going, learn how to research, practice writing punchlines, and most importantly, learn to take criticism.
The nature of copywriting is very instantaneous. You write a six-word story and wait for a swarm of people to buy your product. That sounds so fancy, right?
But quite frankly, it takes a tremendous amount of practice to get to this level. So, are you interested in copywriting? What type of copywriting is most exciting to you? Let me know in the comments.